Wine Marketing Calendar

A comprehensive 12-month plan for your winery

 Unless you’re a die-hard planner, chances are you tackle your marketing like so many: by the seat of your pants. The truth is, if you want to hit your marketing and revenue goals, it’s near impossible to do so with a fragmented, disorganized marketing strategy. In the fast-paced world of digital, sticky notes and emails just won’t cut it.

At Highway 29 Creative, we have your solution: a single, centralized and editable 12-month content calendar to rule everything. Marketers are 414% more likely to report success when they document their marketing strategy. By consolidating all your ideas, campaigns and creative plans into one place, we empower you. Your winery will have a roadmap to deliver better marketing projects and save time (and money!) over the year ahead. 

 

Everything in One Place
Your next year of content planning in a consolidated and editable document.

Take Control
Save money and time and show your progress.

Integrated Storytelling
Ensure your brand messaging is consistent across all digital platforms. 

 

The Process

1. Kickoff Call

In order to maximize our time together, the client needs to prepare the following information prior to the first consultation:
a) The full list of wines + vintages you'd like to feature in the year ahead
b) Key dates that the winery observes (e.g. new releases, new vintages, events, news and key dates such as brand birthdays)
c) Campaign ideas you’d like to include in the planning (e.g. International Cabernet Sauvignon Day, Join our Wine Club, Wine Education, Food Pairing Focus, Vegan Wines)

2. 1 Hour Marketing Plan Q&A:
Meet with our expert strategist to share your brand vision for the next 12 months. Hand over all the necessary information, discuss details and leave the rest to us! 

3. 12-Month Content Calendar Creation:
Over an intense 2-week period, your bespoke content calendar will be created to incorporate your key dates, monthly themes, focus SKUs, as well as suggested topics for your newsletters, social media posts and events. Each month is built around a monthly theme to ensure that there is consistency in your brand messaging across all your platforms. Remember that each calendar is custom-curated and can be specified to your needs e.g. if you do a monthly blog but don’t have a newsletter, we’ll swap these items out!

4. 1.5-Hour Presentation & Feedback Session:
Are you ready to see the year ahead? Good news! Your new content calendar is NOT a 20-page document that you throw into your drawer and never look at again. It will be a monthly action plan for you and the team that you can iterate on if something changes. This session starts with a detailed explanation of each monthly theme (built around key dates and/or topics) and explains how to use your new content calendar on a regular basis. Feedback is invited throughout the session, with one set of edits and reverts if needed. The final deliverable is provided in the form of an editable document as well as a designed version.

From here, it’s time to tackle the next 12 months of content

feeling confident and ready! 

Pricing

$3,650

The 12-Month Wine Marketing Calendar service is $3,650. The first fifty-percent is due prior to kickoff and the final fifty-percent is due at the end of the engagement before handoff of deliverables.

Get Started

If you are ready to get a comprehensive 12-month marketing plan, sign up below for this service. We will be in touch to schedule your kickoff.

 

FAQs

  • After you complete the process there is no long term commitment. The service is designed to allow you to execute your marketing based on the calendar.

    Should you desire ongoing marketing support, you can engage Highway 29 Creative on a retainer basis for our marketing services.

  • The goal is for your team to execute on the calendar. The goal of this service is to help you brainstorm, organize, and plan an entire year of marketing, but the price does not include our team executing on the plan.

    Should you want our assistance to execute on the plan, we offer that service separately.

  • All wineries can benefit from having a comprehensive 12-month marketing calendar. Whether you are a start-up or established multi-generational brand, we will meet you where you are on the journey and provide value for your company.

  • We can only accommodate a limited number of clients at a time due to the hands on nature of process. We stagger the kickoffs with each client so we can prove the best service possible.

 

Have more questions? Email us at hello@hwy29creative.com.