Brand Workshop For Your Winery

Get A New Marketing Plan In Only 4 Hours

The wine industry is as over saturated as ever and it becomes harder each day to stand out. There is no shortage of family-run or sustainably farmed wineries all shouting the same buzzwords hoping to get a customer’s attention. The problem is, typical wine marketing doesn’t work anymore. It’s just too competitive out there.

We understand that it can be overwhelming to know where to even start. You are busy running your winery and don’t have time to devise a new marketing plan.

At Highway 29 Creative, we’ve worked with wine brands of all sizes and maturities from a 5th-generation iconic California brand to a new online wine upstart. We’ve helped them develop new marketing messaging that stand out and speak directly to their customers.

It’s time your winery fulfills its potential and becomes the great brand it deserves to be. If you’re ready to work with a team of wine marketing experts to develop new marketing messaging that can help you sell more wine, then book our Brand Workshop.

Each workshop is privately held for your company and provides direct consulting from our team. The workshop is broken down into two separate sessions of two hours each. Trust us, they go quickly and are super fun! Both virtual sessions follow a tried-and-tested framework that will create a clear marketing message to help you stand out and sell more wine. Here’s what to expect:

In this opening session, we want to get down to the essence of your brand and re-write your story in simple English that both you and your customers will understand - and remember! Using a Hollywood movie storytelling methodology, you and your team will be guided through 7 short modules. You’ll be asked to identify who the character in your story is (clue: it’s not your brand, it’s your customer!), what problem your customer needs help solving and how your brand can act as a guide to save the day. You’ll isolate a simple action plan and calls to action to help your customer avoid failure and provide them with a path to success. This engaging session is fast-paced and interactive, so put your thinking caps on! 

This Workshop is about the different ways in which you can communicate your brand story to your customers. The workshop consists of 5 modules that build on all of the work from workshop #1. Together, we will generate your value stack offering, a revised mission statement, a tagline and a story pitch. The final part of the workshop will be a discussion around your brand to provide all the key information so we can prepare a longer editorial version of your brand story.

After the workshop, our team will refine your story and present you with a Brand Book PDF which will become your company’s go-to marketing plan. You should share this with your entire team and make it part of the training process. To have clear messaging, it’s vital that everyone is reading from the same script. 

READY TO IMPROVE YOUR MARKETING? 

Our workshops are designed to offer instant feedback and leave you with a plan that you can immediately implement. Whether you continue to work Highway 29 Creative, our DTC wine marketing agency, to manage your marketing or do it yourself, your Brand Book will be an invaluable resource to guide you as you market your wines. We provide you marketing messaging that easily translates to your website, emails, social media, digital advertising, PR, and more. While it may be tempting to jump right into marketing and advertising your brand, you’ll waste money and time if you don't have clear messaging first.

We’ve made it super easy to work with us. While we are a full-service creative agency, our workshops are available as one-offs and don’t require any additional commitment. If you’d like to sign up for our workshops, simply:

1. Fill out the form below and our team will follow up to discuss pricing and scheduling.
2. Attend two, two-hour private online sessions to work with our team of wine marketing experts.
3. Receive your Brand Book PDF and implement your new marketing messaging.

Hear From Past Attendees

We’ve worked with wineries of various sizes from startups to generational brands. No matter the type or size, they have found success by clarifying their marketing messaging with our Brand Workshop.